Lao Niu Foundation is a non-public foundation engaged in public welfare and philanthropy, which was established in late 2004 by Mr. Niu Genshengand his family. Mr. Niu (the founder, former chairman, and president of Mengniu Dairy Group) and his family donated theirMengniu Dairy Group corporate shares and the majority of their dividends to create the foundation. The Foundation is registered with the Inner Mongolia Autonomous Region’s Department of Civil Affairs and supervised by the Financial Affairs Office.  

         The vision of the Lao Niu Foundation is to “have grateful hearts and improve oneself by helping others,” and to “be responsible for the earth under heaven by nurturing both people and nature.” The Foundation’s mission is founded on the belief that “education is fundamental to the nation, the environment is fundamental to life, and philanthropy is fundamental to society.” The three primary focuses of the Foundation are environmental protection, cultural education, and championing the development of China’s philanthropic sector. Lao Niu Foundation is dedicated to creating a healthy and equitable environment for all of mankind, “Heritage hundred years and guard the future”.    

        Through cooperation with 164 institutions and organizations in both China and foreign countries, the Foundation has undertaken 219 public welfare and charity projects in 31 provinces (autonomous regions/municipality/special administrative region) in China and the regions of the United States, Canada, France, Denmark Nepal, and Africa by the end of 2017, with the philanthropic expenditure of CNY1.3 billion.

         Besides, The Foundation ranked the first in China Charity Transparency Report, and China Charity Transparency Index for a fifth consecutive year, and it topped the list of “China’s Non-Public Offering Foundation Donation” for three years in a row, and honored as the prizes of Wise Giving Promoter and Top Ten China–European Green Foundations.  It was awarded the titles of National Advanced Social Organization by the Ministry of Civil Affairs and Class 5A Social Organization by the Department of Civil Affairs of the Inner Mongolia Autonomous Region and the Prize for the Outstanding Contribution to Philanthropy by Hohhot Government. Its flagship project in environmental protection - “Inner Mongolia Shengle International Ecological Demonstration Zone” once won China Charity Prize “The Most Influential Project” of Ministry of Civil Affairs of China, and the cultural and educational project--“Lao Niu Children Exploratorium of China National Children's Center (CNCC)” earned a nomination and one of “Top Ten Philanthropy Project”. The “Vision Recovery”Social Public Welfare Activity has been honored as the activity of the sixth “Touching the Inner Mongolia Character” and also has been awarded as “The Only Special Award” in Asia by The Asian Foundation for the Prevention of Blindness .

        The Lao Niu Foundation’s board of directors consists of 9 members and 1 supervisor who come from different sectors and areas throughout China but share an enthusiasm for philanthropy. Niu Gensheng, the founder and honorary president of the foundation, is also the vice chairman of China Charity Alliance, a member of the China Entrepreneur Club, the vice chairman of The Nature Conservancy (TNC) Great China Council, and a trustee of The Paradise International Foundation. 

The Founder’s Proverbs and Reflections on Philanthropy:

     “Small victories are won by wisdom, while a great victory must be scored by virtue.” 

     “The more fortune one has, the greater responsibility one should undertake.” 

     “Helping others allows you to improve yourself.” 

     “The benefactor should be grateful to the beneficiary.” 

      “How happy you are depends on how many people love you.” 

      “Going from not having to having can satisfy a single person, but it will only bring small happiness. Going from having to not having by giving back to society will bring great joy.”